Founded in March 2010 with a registered capital of 80 million yuan, Tongling Rely Technology Co., Ltd. is an iron oxide series pigment R & D and production enterprise integrating production, sales, scientific research and technical services. Its production scale, product grade and economic benefits are among the best in the same industry in China.
The company is located in the south section of Tongguan Avenue (No. 868), Tongling City, Anhui Province, with total assets of about 350 million yuan, covering an area of about 145500 square meters, annual production capacity of 60000 tons, sales revenue of 265 million yuan in 2019, and profits and taxes of 29 million yuan.
Business scope: R & D, production and sales of iron oxide pigments. The main products are iron oxide black, iron oxide yellow, iron oxide red, iron oxide brown and iron oxide orange, which are widely used in ink, paper, plastic and other industries.The products have good dispersion, oxidation resistance, strong covering power and other characteristics. For many years, it has been well received and favored by domestic customers. The company attaches great importance to the standardization construction and promotes the production, operation, management, brand building and technological innovation of the enterprise with the standardized management mode.
The company honors : “top ten Chinese paint brands, pigments and fillers brand”, “famous brand of Anhui Province”, “famous brand product of Anhui Province”, “quality award of Anhui Province”, “famous brand of Tongling City”, “quality award of Tongguan mountain district head”, “high tech enterprise of Anhui Province”, “innovative pilot enterprise of Anhui Province”, “new enterprise of Anhui specialty”, “Anhui Province Enterprise technology center”, “Anhui Engineering Technology Research Center”, “provincial resource comprehensive utilization enterprise”, “provincial labor competition advanced unit”, “Tongling contract abiding and credit respecting advanced unit”, “Tongling strategic emerging enterprise, Tongling”etc.
The quality of the products
Our company always regards product quality as enterprise’s life,as well as implement total quality management. We already have ISO certified enterprises and TFS international chemical alliance certification.
We strictly follow the system requirements, examine from raw materials to finished products each link, to ensure product quality up to the national standard.The company strictly comply with commercial contract, deliver the products on schedule, according to quantity and keep quality. Such as every batch of products are marked with the user information, for ease of identification . When the product delivered to customers, they will be tracking to collect feedback opinion until achieve customer satisfaction.
We has established a set of scientific production management system adapt to the present enterprises’ large-scale specialized production needs .And vigorously promote the product manufacturing, enterprise information management, realizing resources sharing on the information platform from raw material procurement, production management, financial management, cost control, inventory to sales throughout the process. At the same time the company is also supporting the construction of the OA management platform, realizing the daily office automatic and integrated.
Our company devotes to introducing international advanced equipment,at the same time,deepen the “6S” management, to ensure the unity of self production and terminal perfect detection on details.
In the era of brand competition, brand is one of the intangible assets reflects the enterprise value, embodying the quality of enterprises,product quality and consumer responsibility and credibility. Rely company realized that brand building is the key to enhance the core competitiveness of enterprises, so always adhering to the brand as the core and implementing strong brand construction investment strategy to create the one and only advantage of sustainable development in the market competition, Because our efforts, we finally has gained good benefits both in popularity and in reputation.
Our company set up a “refine on, a superior brand” quality management principles, pursuing good product quality and excellent service quality. Strictly enforce the internal quality management. According to the requirements of ISO9001 quality system requirements, carrying out all-side quality management and changing a few management for all staff to actively participate in the management . Setting up integrated office,quality inspection department, equipment department, standard office quality control mechanism. There are plans to train professional quality management personnel and enrich the science and technology R & D team. Our company also joined the China Coating Association, passed the confirmation of Anhui provincial enterprises standardized good behavior, greatly improving the control ability.
In recent years, the company has gradually increased input, not only through television, newspapers, networks and other media to carry out publicity,strengthen the promotion.Every year also invite and meet new and old customers from all over the country.We communicate and negotiate with the customers about information and business, not only collecting customers’ comments on product quality and after-sale service, also feedbacking the further requirement of enhancing the Rely’s brand economy.
Since 2011, we established enterprise technology center, has invested about 60 million yuan in funds for scientific research for purchase detection equipment , development of core technology and equipment with advanced domestic equipment. While introduction of more than 10 college graduates and senior technical personnel. Up to now, 71 invention patents have been applied for, 19 patents have been granted, 42 utility model patents and 40 utility model patents have been granted. At present, the company technology center has to apply for provincial enterprise technology center. “Method” titanium dioxide waste by ferrous sulfate preparation of iron oxide yellow pigment announced by the science and technology in Anhui province science and Technology Information Institute that in China there are no references, our technology belongs to the leading domestic technology.
Our company closely around the strategic requirements of industrial upgrading and sustainable development, devoted to the research and development of new products. Through the adjustment of product structure,to enhance the competitiveness of enterprises.
In marketing, to occupy a greater market share, the company carried out a series of innovation, such as the combination of management. Combined with actual situation, leading customer relationship management system and sharing effective information with customers. Measures like developing incentive competition among sellers, effectively improving sellers’ professional skills, powerfully improving marketing,gaining more popularity and reputation.
Since its beginning, the company not only attend the famous coat exhibition in Beijing,shanghai,Guangzhou in groups,but also increasing the intensity of market opening abroad,attending large-scaled international exhibitions. They have taken part in the APCS in Jakarta, Indonesia, ESC in the Nuremberg,Germany and other international professional exhibitions. By means of attending exhibition,they show their powers. Also with the expansion of attending exhibition, exhibition type is transforming from merely sample exhibition to demonstration,spot test and technical exchange. Attracting foreign customers and promoting Rely’s international influence, so as to expand international market. Moreover, we stick to calling the customers about the quality at regular intervals, judging the sales condition every quarter to find regular problems to solve. Through the above work, Rely primarily know the sales rules abroad and main points of the products getting into the international market. Meanwhile, the company have developed a group sellers of experienced and are good at opening up the international market.
Talent strategy becomes the key role of an enterprise’s innovation capacity. Rely company always attaches importance to train high-quality employees and set up good enterprise image. Harmonious labor relations and people- first values are taken seriously in enterprise management. In addition, the company establishes a good mechanism for the talents to play their potential. Company adheres to attract talents by career, system and emotion, keeps with
respecting knowledge and talent and persists in discovering, developing and employing talents in all work. Since 2010, they have already strengthened talent introduction and training. Not only attaches great importance to talents with high level, but also with self-sufficient and practical. The trust and reuse urge them make great difference in their respective position. Our company currently employs more than 280 people, with 148 college graduation, accounting for 52.8%. Furthermore, company arranges one person responsible for cultural construction, promoting cultural concept of “ Basic five heart ” and organizing various leisure activities. Chairman and general manager attend instruction and training of the talents personally. Employees from business administration, technology and production front line continuously emerge in large numbers.
As the completion of main body, the capacity, economic efficiency and business performance of our company will increase further. Let us recollect the memorable past moments and look to the future with confidence. To make the industry of iron oxide pigments refined, strong and become first –level brand, we should hold brand awareness, adjust thinking and structure and strengthen enterprise management.